Retail In-Store Positioning and Off-Shelf Strategies

Posted by Cindy Banker on 10/16/17 11:01 AM

Eye-level purchasing strategies have changed because store owners are becoming more knowledgable of their customers mindsets.

When it comes to getting your products noticed in stores, remember the old real estate cliché: location, location, location.

The right approach to in-store positioning can help your brand succeed, and the way you use off-shelf marketing through point of purchase displays can boost your sales. Let’s look at how you can make your product stand out in stores.

Top Merchandising Trends for 2017 and Beyond

Posted by Cindy Banker on 9/22/17 3:30 PM

In March, we published an article on the top retail merchandising trends for 2017.  And while those trends will continue to carry over into 2018, there are some trends that will become even more prevalent in the year ahead..

  • Consumers are interested in becoming engaged with the brands they buy and the retail environment must encourage that engagement.
  • Consumers need a stress-free shopping experience and smaller is better.  Smaller stores offer greater acessiblity.  Stress-free pick-up and door-to door delivery will become a mainstay for many shoppers. 
  • Consumers will become more dependent on technology from mobile payment options, to shopping within social apps.

The Impact of POP Displays on Holiday Shoppers

Posted by Cindy Banker on 8/17/17 3:55 PM

Black Friday is only a few months away, but many brick and mortar retailers have not yet finalized their holiday assortments, especially products that are in off-shelf positions during Black Friday and beyond.

The Keys to Launching Your New Product

Posted by Cindy Banker on 8/10/17 3:00 PM

“Each year, companies spend more on packaging than on advertising. As markets mature and competitive differentiation narrows, packaging becomes an even more important component of marketing strategy.” Dickson, Marketing Management

The Importance of Packaging and Point-of-Purchase Displays in Pet Product Marketing

Posted by Cindy Banker on 8/3/17 3:00 PM

How much do we love our pets? The answer can be measured in the billions.

$66 billion, to be more precise. That’s how much Americans spent on pet-related products last year. By 2020, that number is expected to jump to $96 billion.

Much of that money is being spent on food, with natural/organic products dominating the premium pet food market.

But consumers aren’t as loyal to brands as they once were, which is why packaging and POP displays for pet products have become increasingly important.

Here are a few things to think about when designing packaging and POP displays for pet products.

Temporary POP Displays Play a Vital Role in Your In-Store Promotions

Posted by Cindy Banker on 7/27/17 2:20 PM

POP displays last from six months to one year.

A corrugated point-of-purchase display, or POP display, is a temporary corrugated display, which is a vital component throughout the duration of your product’s in-store, promotional campaign.  Generally speaking, POP displays last from six months to one year, but their longevity depends on what they come in contact with and for how long.  POP displays are needed to get products in front of customers, communicate your marketing message and foster a positive customer experience with your brand.    Here are a few things to think about in order to maximize your display's longevity and sales effectiveness.

The Role of Brokers and Distributors in Moving a Food Brand Forward

Posted by Cindy Banker on 7/6/17 2:30 PM

Nearly every brand starts locally and grows from there

Coca-Cola was first sold as a health drink at a pharmacy in Atlanta in 1886. The first Heinz products were manufactured out of a little basement in Pennsylvania. And Hamdi Ulukaya started Chobani Greek Yogurt less than ten years ago.  Since then it has grown from a $1 million SBA loan to $1 billion in revenue securing the #1 spot in the U.S. for Greek yogurt brands. The founders of those companies all faced challenges in growing their footprint from local to regional to national. Most food products pass through a distribution network to get from manufacturers to retailers and then consumers.

Introducing ProCorr’s New Video

Posted by Cindy Banker on 6/13/17 8:35 AM

We typically use this space to talk about issues facing our clients and to discuss point-of-purchase displays strategies, tips and best practices that sell products in-store. But in this week’s blog post, we’ve decided to do something a little bit different, and share with you our new company video.

Creating a seamless consumer experience with your POP displays

Posted by Cindy Banker on 6/6/17 8:30 AM

According to a recent retailer survey report by Forbes Insights, 82% of consumers will conduct product research online. Prior to making a more significant purchase, consumers will search online for product reviews, compare prices and look for deals and coupons.  These purchases however, are more likely to occur in-store.  Although less consumers search for everyday consumables, that number is about 38%, according to a recent Nielsen online commerce survey. 

Winning the War Against Private Label Branding

Posted by Cindy Banker on 6/1/17 8:00 AM

Private label branding or store branding started to hit the shelves in the 1980s, about 30 years ago.  Today, private label products are, on average, about 30% lower in price than the equivalent national or known brand product according to Packaging Digest.  Those early strategies of offering commodity-type merchandise at prices lower than their known brand counterparts have come a long way since they were first introduced.