The Benefits of In-Store Brand Engagement

Posted by Cindy Banker on 12/7/17 2:28 PM

Sometimes called “brand activation”, brand engagement refers to activities that are designed to connect emotionally with consumers and build a loyal following. Often that means reaching consumers during their shopping trips, delivering messaging through banners, signs and in-store displays.

Connecting with these customers is more important than ever. Studies have shown that more-and-more shoppers are making in-store purchasing decisions, and one in six brand purchases are made when a display with the brand is in the store. 

Point of Purchase Displays Versus Point of Sale Displays - What is the Difference?

Posted by Cindy Banker on 11/30/17 2:21 PM

Are point of purchase displays and point of sale displays the same thing?

You might see the two terms used interchangeably, and on the surface, they sound like the same thing. After all, isn’t the point where customers make purchases and the point where stores close sales the same place?

Holiday Season Outlook for 2017

Posted by Cindy Banker on 11/7/17 2:00 PM

The holiday shopping season is nearly upon us, and the forecast is merry and bright, at least as far as retailers are concerned.

The holiday edition of Bain and Company’s Insights newsletter forecasts a growth in sales of nearly four percent, which is significantly higher than the 10-year holiday season sales average of 2.6 percent.

Stopping the Shopper: How to Market a Packaged Food Brand

Posted by Cindy Banker on 10/26/17 2:00 PM

Whether you’re a small start-up or an established brand, getting your packaged food product into a retail store is only half the battle.

Once you’re in stores, you’ll be competing with several other brands to attract your potential customers’ attention. And many of those shoppers will be distracted: pressed for time, or solely focused on checking items off their grocery list and heading home.

That’s why the right food packaging and display is so important when planning your packaged food product marketing strategy. Choose wisely, and your prospective customers will choose you.

Winning at the Point-of-Purchase Impulse Buying Game

Posted by Cindy Banker on 9/28/17 3:06 PM

The challenges of point of purchase are becoming more challenging.

As consumers, we might tell ourselves that we’re creatures of habit, making lists and mapping out shopping trips with military precision.

But the truth is, most consumer behavior happens on a subconscious level. We’re hard-wired to make impulse purchases.

How to Reduce Product Damage During Shipping

Posted by Cindy Banker on 9/7/17 2:30 PM

If you are a product manufacturer, you know all too well the perils of shipping products from your factory or warehouse to a DC or retailer. Product and packaging damage during shipping is extremely common. So much so, that a certain percentage of loss is often expected and built into the balance sheet. The problem is so pervasive that it has spawned an industry of consultants, software and tracking technology.

Pull Ahead of Your Competitors by Attracting Millennial Loyalty

Posted by Cindy Banker on 8/31/17 12:45 PM

Beer. Napkins. Golf. Chain restaurants. Home ownership.

The Impact of POP Displays on Holiday Shoppers

Posted by Cindy Banker on 8/17/17 3:55 PM

Black Friday is only a few months away, but many brick and mortar retailers have not yet finalized their holiday assortments, especially products that are in off-shelf positions during Black Friday and beyond.

The Keys to Launching Your New Product

Posted by Cindy Banker on 8/10/17 3:00 PM

“Each year, companies spend more on packaging than on advertising. As markets mature and competitive differentiation narrows, packaging becomes an even more important component of marketing strategy.” Dickson, Marketing Management

The Importance of Packaging and Point-of-Purchase Displays in Pet Product Marketing

Posted by Cindy Banker on 8/3/17 3:00 PM

How much do we love our pets? The answer can be measured in the billions.

$66 billion, to be more precise. That’s how much Americans spent on pet-related products last year. By 2020, that number is expected to jump to $96 billion.

Much of that money is being spent on food, with natural/organic products dominating the premium pet food market.

But consumers aren’t as loyal to brands as they once were, which is why packaging and POP displays for pet products have become increasingly important.

Here are a few things to think about when designing packaging and POP displays for pet products.