“Each year, companies spend more on packaging than on advertising. As markets mature and competitive differentiation narrows, packaging becomes an even more important component of marketing strategy.” Dickson, Marketing Management
According to a recent retailer survey report by Forbes Insights, 82% of consumers will conduct product research online. Prior to making a more significant purchase, consumers will search online for product reviews, compare prices and look for deals and coupons. These purchases however, are more likely to occur in-store. Although less consumers search for everyday consumables, that number is about 38%, according to a recent Nielsen online commerce survey.
Good packaging design represents the marriage of science and art, a place where practical measures and creative leaps come together.
And when it works, your design – and the way customers interact with your packaging – will help to increase sales and build brand loyalty.
Here are 10 keys to packaging design that can attract customers.