Retail In-Store Positioning and Off-Shelf Strategies

Posted by Cindy Banker on 10/16/17 11:01 AM

Eye-level purchasing strategies have changed because store owners are becoming more knowledgable of their customers mindsets.

When it comes to getting your products noticed in stores, remember the old real estate cliché: location, location, location.

The right approach to in-store positioning can help your brand succeed, and the way you use off-shelf marketing through point of purchase displays can boost your sales. Let’s look at how you can make your product stand out in stores.