Sometimes called “brand activation”, brand engagement refers to activities that are designed to connect emotionally with consumers and build a loyal following. Often that means reaching consumers during their shopping trips, delivering messaging through banners, signs and in-store displays.
Connecting with these customers is more important than ever. Studies have shown that more-and-more shoppers are making in-store purchasing decisions, and one in six brand purchases are made when a display with the brand is in the store.
