Winning at the Point-of-Purchase Impulse Buying Game

Posted by Cindy Banker on 9/28/17 3:06 PM

The challenges of point of purchase are becoming more challenging.

As consumers, we might tell ourselves that we’re creatures of habit, making lists and mapping out shopping trips with military precision.

But the truth is, most consumer behavior happens on a subconscious level. We’re hard-wired to make impulse purchases.