Introducing ProCorr’s New Video

Posted by Cindy Banker on 6/13/17 8:35 AM

We typically use this space to talk about issues facing our clients and to discuss point-of-purchase displays strategies, tips and best practices that sell products in-store. But in this week’s blog post, we’ve decided to do something a little bit different, and share with you our new company video.

Winning the War Against Private Label Branding

Posted by Cindy Banker on 6/1/17 8:00 AM

Private label branding or store branding started to hit the shelves in the 1980s, about 30 years ago.  Today, private label products are, on average, about 30% lower in price than the equivalent national or known brand product according to Packaging Digest.  Those early strategies of offering commodity-type merchandise at prices lower than their known brand counterparts have come a long way since they were first introduced.