We typically use this space to talk about issues facing our clients and to discuss point-of-purchase displays strategies, tips and best practices that sell products in-store. But in this week’s blog post, we’ve decided to do something a little bit different, and share with you our new company video.
Private label branding or store branding started to hit the shelves in the 1980s, about 30 years ago. Today, private label products are, on average, about 30% lower in price than the equivalent national or known brand product according to Packaging Digest. Those early strategies of offering commodity-type merchandise at prices lower than their known brand counterparts have come a long way since they were first introduced.