Stopping the Shopper: How to Market a Packaged Food Brand

Posted by Cindy Banker on 10/26/17 2:00 PM

Whether you’re a small start-up or an established brand, getting your packaged food product into a retail store is only half the battle.

Once you’re in stores, you’ll be competing with several other brands to attract your potential customers’ attention. And many of those shoppers will be distracted: pressed for time, or solely focused on checking items off their grocery list and heading home.

That’s why the right food packaging and display is so important when planning your packaged food product marketing strategy. Choose wisely, and your prospective customers will choose you.

Winning Social Media Strategies for Packaged Food Brands

Posted by Cindy Banker on 8/24/17 4:30 PM

While Facebook has the most users of any social media platform, Millennials have started to favor things like Instagram. And while Twitter may be a convenient way to skim the latest news headlines in 140 characters or less, some brands find a lot of success on image-heavy Pinterest. 

The Role of Certifications in Food Product Marketing and Packaging

Posted by Cindy Banker on 7/13/17 8:32 AM

Earlier this year, we wrote about some emerging trends in the food industry. And while we identified a few different things that are in vogue, they all come back to the same place: a desire by customers to know where their food comes from and how it is made.

The Role of Brokers and Distributors in Moving a Food Brand Forward

Posted by Cindy Banker on 7/6/17 2:30 PM

Nearly every brand starts locally and grows from there

Coca-Cola was first sold as a health drink at a pharmacy in Atlanta in 1886. The first Heinz products were manufactured out of a little basement in Pennsylvania. And Hamdi Ulukaya started Chobani Greek Yogurt less than ten years ago.  Since then it has grown from a $1 million SBA loan to $1 billion in revenue securing the #1 spot in the U.S. for Greek yogurt brands. The founders of those companies all faced challenges in growing their footprint from local to regional to national. Most food products pass through a distribution network to get from manufacturers to retailers and then consumers.

Millennial Trends in Food Packaging from Natural Products Expo West

Posted by Cindy Banker on 5/2/17 4:15 PM

We were fortunate earlier this year to visit the 37th annual Natural Products Expo West, the world’s largest showcase for natural, organic and healthy food products.

This event, produced by New Hope Network, drew more than 80,000 attendees to the Anaheim Convention Center to see offerings from 3,100 exhibitors, including a number of ProCorr’s customers.

Packaging and Shipping Considerations for the Food Industry

Posted by Cindy Banker on 3/16/17 9:00 AM

There are safety concerns for any product that you ship, but people who work with food packaging will tell you that transporting food products requires an additional level of care.