Whether you’re a small start-up or an established brand, getting your packaged food product into a retail store is only half the battle.
Once you’re in stores, you’ll be competing with several other brands to attract your potential customers’ attention. And many of those shoppers will be distracted: pressed for time, or solely focused on checking items off their grocery list and heading home.
That’s why the right food packaging and display is so important when planning your packaged food product marketing strategy. Choose wisely, and your prospective customers will choose you.