Cindy Banker

Recent Posts

Winning Social Media Strategies for Packaged Food Brands

Posted by Cindy Banker on 8/24/17 4:30 PM

While Facebook has the most users of any social media platform, Millennials have started to favor things like Instagram. And while Twitter may be a convenient way to skim the latest news headlines in 140 characters or less, some brands find a lot of success on image-heavy Pinterest. 

The Impact of POP Displays on Holiday Shoppers

Posted by Cindy Banker on 8/17/17 3:55 PM

Black Friday is only a few months away, but many brick and mortar retailers have not yet finalized their holiday assortments, especially products that are in off-shelf positions during Black Friday and beyond.

The Keys to Launching Your New Product

Posted by Cindy Banker on 8/10/17 3:00 PM

“Each year, companies spend more on packaging than on advertising. As markets mature and competitive differentiation narrows, packaging becomes an even more important component of marketing strategy.” Dickson, Marketing Management

The Importance of Packaging and Point-of-Purchase Displays in Pet Product Marketing

Posted by Cindy Banker on 8/3/17 3:00 PM

How much do we love our pets? The answer can be measured in the billions.

$66 billion, to be more precise. That’s how much Americans spent on pet-related products last year. By 2020, that number is expected to jump to $96 billion.

Much of that money is being spent on food, with natural/organic products dominating the premium pet food market.

But consumers aren’t as loyal to brands as they once were, which is why packaging and POP displays for pet products have become increasingly important.

Here are a few things to think about when designing packaging and POP displays for pet products.

Temporary POP Displays Play a Vital Role in Your In-Store Promotions

Posted by Cindy Banker on 7/27/17 2:20 PM

POP displays last from six months to one year.

A corrugated point-of-purchase display, or POP display, is a temporary corrugated display, which is a vital component throughout the duration of your product’s in-store, promotional campaign.  Generally speaking, POP displays last from six months to one year, but their longevity depends on what they come in contact with and for how long.  POP displays are needed to get products in front of customers, communicate your marketing message and foster a positive customer experience with your brand.    Here are a few things to think about in order to maximize your display's longevity and sales effectiveness.

The Role of Certifications in Food Product Marketing and Packaging

Posted by Cindy Banker on 7/13/17 8:32 AM

Earlier this year, we wrote about some emerging trends in the food industry. And while we identified a few different things that are in vogue, they all come back to the same place: a desire by customers to know where their food comes from and how it is made.

The Role of Brokers and Distributors in Moving a Food Brand Forward

Posted by Cindy Banker on 7/6/17 2:30 PM

Nearly every brand starts locally and grows from there

Coca-Cola was first sold as a health drink at a pharmacy in Atlanta in 1886. The first Heinz products were manufactured out of a little basement in Pennsylvania. And Hamdi Ulukaya started Chobani Greek Yogurt less than ten years ago.  Since then it has grown from a $1 million SBA loan to $1 billion in revenue securing the #1 spot in the U.S. for Greek yogurt brands. The founders of those companies all faced challenges in growing their footprint from local to regional to national. Most food products pass through a distribution network to get from manufacturers to retailers and then consumers.

How Will the Amazon-Whole Food Deal Impact Grocers?

Posted by Cindy Banker on 6/29/17 4:20 PM

One of the biggest business stories of 2017 – so far – has been Amazon’s $13.7 billion purchase of Whole Foods.

Introducing ProCorr’s New Video

Posted by Cindy Banker on 6/13/17 8:35 AM

We typically use this space to talk about issues facing our clients and to discuss point-of-purchase displays strategies, tips and best practices that sell products in-store. But in this week’s blog post, we’ve decided to do something a little bit different, and share with you our new company video.

Creating a seamless consumer experience with your POP displays

Posted by Cindy Banker on 6/6/17 8:30 AM

According to a recent retailer survey report by Forbes Insights, 82% of consumers will conduct product research online. Prior to making a more significant purchase, consumers will search online for product reviews, compare prices and look for deals and coupons.  These purchases however, are more likely to occur in-store.  Although less consumers search for everyday consumables, that number is about 38%, according to a recent Nielsen online commerce survey.