Cindy Banker

Recent Posts

The Benefits of In-Store Brand Engagement

Posted by Cindy Banker on 12/7/17 2:28 PM

Sometimes called “brand activation”, brand engagement refers to activities that are designed to connect emotionally with consumers and build a loyal following. Often that means reaching consumers during their shopping trips, delivering messaging through banners, signs and in-store displays.

Connecting with these customers is more important than ever. Studies have shown that more-and-more shoppers are making in-store purchasing decisions, and one in six brand purchases are made when a display with the brand is in the store. 

Point of Purchase Displays Versus Point of Sale Displays - What is the Difference?

Posted by Cindy Banker on 11/30/17 2:21 PM

Are point of purchase displays and point of sale displays the same thing?

You might see the two terms used interchangeably, and on the surface, they sound like the same thing. After all, isn’t the point where customers make purchases and the point where stores close sales the same place?

Holiday Season Outlook for 2017

Posted by Cindy Banker on 11/7/17 2:00 PM

The holiday shopping season is nearly upon us, and the forecast is merry and bright, at least as far as retailers are concerned.

The holiday edition of Bain and Company’s Insights newsletter forecasts a growth in sales of nearly four percent, which is significantly higher than the 10-year holiday season sales average of 2.6 percent.

Stopping the Shopper: How to Market a Packaged Food Brand

Posted by Cindy Banker on 10/26/17 2:00 PM

Whether you’re a small start-up or an established brand, getting your packaged food product into a retail store is only half the battle.

Once you’re in stores, you’ll be competing with several other brands to attract your potential customers’ attention. And many of those shoppers will be distracted: pressed for time, or solely focused on checking items off their grocery list and heading home.

That’s why the right food packaging and display is so important when planning your packaged food product marketing strategy. Choose wisely, and your prospective customers will choose you.

Retail In-Store Positioning and Off-Shelf Strategies

Posted by Cindy Banker on 10/16/17 11:01 AM

Eye-level purchasing strategies have changed because store owners are becoming more knowledgable of their customers mindsets.

When it comes to getting your products noticed in stores, remember the old real estate cliché: location, location, location.

The right approach to in-store positioning can help your brand succeed, and the way you use off-shelf marketing through point of purchase displays can boost your sales. Let’s look at how you can make your product stand out in stores.

Innovative Brands and Their Retail Marketing Strategies

Posted by Cindy Banker on 10/8/17 2:34 PM


For food and retail brands to stand out these days, they need to be innovative, not just with their products, but with their retail marketing efforts as well. Here are five companies who really made a splash when it came to building their brand – and lessons you may be able to adapt to your own marketing strategies.

Winning at the Point-of-Purchase Impulse Buying Game

Posted by Cindy Banker on 9/28/17 3:06 PM

The challenges of point of purchase are becoming more challenging.

As consumers, we might tell ourselves that we’re creatures of habit, making lists and mapping out shopping trips with military precision.

But the truth is, most consumer behavior happens on a subconscious level. We’re hard-wired to make impulse purchases.

Top Merchandising Trends for 2017 and Beyond

Posted by Cindy Banker on 9/22/17 3:30 PM

In March, we published an article on the top retail merchandising trends for 2017.  And while those trends will continue to carry over into 2018, there are some trends that will become even more prevalent in the year ahead..

  • Consumers are interested in becoming engaged with the brands they buy and the retail environment must encourage that engagement.
  • Consumers need a stress-free shopping experience and smaller is better.  Smaller stores offer greater acessiblity.  Stress-free pick-up and door-to door delivery will become a mainstay for many shoppers. 
  • Consumers will become more dependent on technology from mobile payment options, to shopping within social apps.

How to Reduce Product Damage During Shipping

Posted by Cindy Banker on 9/7/17 2:30 PM

If you are a product manufacturer, you know all too well the perils of shipping products from your factory or warehouse to a DC or retailer. Product and packaging damage during shipping is extremely common. So much so, that a certain percentage of loss is often expected and built into the balance sheet. The problem is so pervasive that it has spawned an industry of consultants, software and tracking technology.

Pull Ahead of Your Competitors by Attracting Millennial Loyalty

Posted by Cindy Banker on 8/31/17 12:45 PM

Beer. Napkins. Golf. Chain restaurants. Home ownership.