Beer. Napkins. Golf. Chain restaurants. Home ownership.
What do these all have in common? They’re all things being “killed” by millennial shoppers, according to various news reports. Not a week goes by where we don’t see a story about how millennial buying habits have put a cramp on one industry or another.
“Indeed, if an alien landed on Earth and read a few headlines, they would likely believe millennials are nothing but ruthless life-ruiners, determined to crush every outdated workplace concept or fast food product standing in their way,” writes Chloe Bryan of Mashable.
Kidding aside, studies show millennials shop in a very different way than previous generations, and it’s something brands will need to study if they hope to capture this growing market.
Let’s take a closer look at how modern shoppers affect the retail industry, and how packaging and point of purchase displays can have an impact on this generation of customers.
Millennials want convenience
According to Supermarket News, a survey conducted by the Hartman Group found that among millennial shoppers:
- 41 percent want offers such as coupons sent to their smartphone when they enter a store.
- 18 percent want to see more self-checkout options, while 14 percent more in-store kiosks that offer product information.
- 12 percent said they valued the ability to find information on an item by scanning it with a mobile device, while another 10 percent wanted more mobile pay options at checkout.
Product manufacturers can appeal to this demographic by creating packaging and POP displays with scannable UPCs, allowing smart phone users to instantly download coupons or find out more information about a product.
Millennials value community
Brands that give back or better, tie a percent of revenue to important causes will grow a strong and loyal customer base. Include these compelling stories on your POP displays along with additional information that can emotionally connect shoppers to your brand.
Showing off a selection of international cuisines, exotic spices and fresh, natural foods and snacks can also appeal to millennial shoppers.
Millennials respond to personalized experiences
Two areas brands should focus their attention are understanding customer behaviors in real time and mobile technologies that foster greater personalization.
Millennials want a customer-centric experience in which they feel wanted and valued,” writes Tom McGee in Forbes. “Whether it is in-store or through social media channels, showing interest in these shoppers creates loyalty.”
To do this, he says, product manufacturers need to carefully examine what they’re doing with customer data, and make sure they’re using this info to create a more personalized experience. This can include where customers last shopped, what they bought, and their motivation to buy it.
Millennials want products they can trust
The last time we looked at millennial shopping trends, we noted that consumers have more access than ever to information about the brands seeking their attention.
That means companies are increasingly designing packaging and displays that showcase their industry certifications or using messaging that is completely transparent about a product’s origins.
Millennials are concerned about climate change
Today’s consumers want brands that demonstrate they want a healthier planet and are embracing products that are produced in an environmentally-friendly manner. This means companies are making it a point to use locally-sourced products, and are working with suppliers that embrace sustainable practices and materials.
Are you worried that your product isn’t keeping up with millennial shopping trends? ProCorr Display and Packaging can help.
We have experience helping new and existing brands attract millennial buyers by creating point-of-purchase displays that attract the attention and appeal to this lucrative target market. And, we do it with environmentally-responsible material.
Contact us today and let our team of design and packaging experts create a display that speaks to a new generation of shoppers.